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Build Your SD-WAN Business
How to become an SD-WAN reseller, which wholesale providers to partner with and how to maximise revenue per customer through bundled SD-WAN services.
Given the constant digitalisation of daily business operations, there is an ever growing demand for broadband and SD-WAN connectivity across the UK. With many businesses switching to cloud and internet-based telephony (due to the imminent switch-off of legacy PSTN and ISDN systems), as well as improvements in ultrafast fibre broadband infrastructure country-wide, business broadband and SD-WAN solutions have never been more reliable nor as necessary as they are today. Broadband usage in the UK increased by 10.8% in 2024, with the average broadband speed reaching 100 Mbps in 2025, further driving interest in premium connectivity and SD-WAN solutions.
From a reseller’s perspective, this grants a large commercial opportunity, as businesses such as IT service companies and Managed Service Providers (MSPs) can add broadband and SD-WAN reselling to their portfolio for increased revenue. SD-WAN resellers can operate as dealers (earning commission) or as wholesale/white-label partners, bundling SD-WAN with broadband, VoIP, security and failover services.
UK SD-WAN and Broadband Reseller Market: Key Data Points (2025)
| Data Point | Value / Detail |
|---|---|
| UK broadband usage growth (2024) | 10.8% year-on-year increase |
| Average UK broadband speed (2025) | 100 Mbps |
| UK full-fibre (FTTP) premises coverage | Over 70% of UK premises (up from 24% in 2021) |
| PSTN/ISDN switch-off status | Imminent nationwide shutdown, driving VoIP and SD-WAN adoption |
| SoGEA download speed range | 30 Mbps – 80 Mbps |
| FTTP download speed range | 100 Mbps – 1 Gbps+ |
| Managed Wi-Fi add-on pricing | £10–15 per month |
| 4G/5G failover / SD-WAN add-on pricing | £15–30 per month |
| Basic cybersecurity package pricing | £10–15 per user per month |
| Premium cybersecurity package pricing | £25–40 per user per month |
| Cloud Voice (VoIP) add-on pricing | £15–25 per user per month |
| Multi-service customer churn reduction | 30–40% lower churn vs single-service customers |
| Typical reseller contract lengths | 12, 24, or 36 months |
| BT Wholesale minimum annual spend (direct) | Often exceeds £250,000 |
| BT Wholesale FTTP premises coverage | Approximately 9.5 million premises |
| Virgin Media Business platinum tier | Annual commitment exceeding £100,000 |
| TalkTalk Business UK coverage | More than 95% of UK population |
| TalkTalk Business active resellers | Over 800 resellers |
| Sky Wholesale UK coverage | Approximately 96% of UK business postcodes |
| CityFibre network coverage | ~150 cities and towns, ~8 million premises |
| KCOM regional distinction | Hull: first UK city to achieve 100% full fibre coverage |
Broadband Technologies for SD-WAN Resellers
SD-WAN resellers need to understand the underlying broadband technologies they will bundle with SD-WAN services.
SoGEA (Single Order Generic Ethernet Access)
A broadband service introduced by BT/Openreach that allows users to access high-speed internet without the need for a traditional phone line. This service aligns with the UK’s nationwide switch-off of the PSTN and ISDN, eliminating line rental costs. SoGEA delivers speeds comparable to FTTC, with download speeds of up to 80 Mbps and upload speeds of up to 20 Mbps.
FTTP (Fibre to the Premises)
As of 2025, full-fibre broadband is available to over 70% of UK premises, up from just 24% in 2021, designed to eventually provide nationwide gigabit-capable connectivity. Full-fibre networks deliver ultrafast speeds, often exceeding 1 Gbps.
| Feature | SoGEA (Super Fast Fibre) | FTTP (Ultra Fast Fibre) |
|---|---|---|
| Infrastructure | Fibre to the street cabinet, copper to the premises | Full fibre directly to the premises |
| Speed | 30 Mbps – 80 Mbps | 100 Mbps – 1 Gbps+ |
| Reliability | Moderate; performance degrades over copper distances | High reliability with minimal signal loss |
| Installation Time | Faster; uses existing copper infrastructure | Slower; requires new fibre installation |
| Availability | Widely available across the UK | Expanding but not yet universal |
| Cost | Lower; suitable for SMEs with moderate usage | Higher; ideal for businesses with performance requirements |
| Use Cases | General tasks: cloud storage, VoIP and office work | High-demand: media production, remote collaboration, SD-WAN overlay |
| SD-WAN Suitability | Suitable as secondary or failover WAN link | Ideal as primary WAN link for high-throughput SD-WAN |
SD-WAN Reseller Business Models: Dealer vs Wholesale
SD-WAN resellers can operate as dealers earning commission, or as wholesale/white-label partners with full brand control.
Broadband and SD-WAN reselling allows businesses to partner with major providers such as Openreach, BT or CityFibre to offer internet connectivity and SD-WAN services under their own brand or as part of a bundled service package. Resellers earn commissions on sales and upgrades, as well as bundling broadband with other services such as Cloud Voice (VoIP) telephony, Office 365 subscriptions, secure cloud backup, SD-WAN and hybrid 4G/5G backup solutions.
| Factor | Dealer / Agent Model | Wholesale / White-Label Model |
|---|---|---|
| Operational Complexity | Low | High |
| Infrastructure Investment | None required | Billing systems, support teams, potentially infrastructure |
| Financial Risk | Reduced | Increased due to upfront costs |
| Profit Margins | Lower (commission-based) | Higher (own pricing control) |
| Customer Relationship | Limited; provider owns the relationship | Full control over pricing, branding and customer relationships |
| Branding | Provider’s brand | Your own brand (white-label) |
| Package Flexibility | Limited to provider’s offerings | Flexible; tailored packages for different segments |
| SD-WAN Integration | Sell provider’s SD-WAN as-is | Bundle and customise SD-WAN with own managed services |
| Best Suited For | Small resellers, startups, independent IT consultants | Established MSPs, enterprise-level resellers, nationwide IT providers |
SD-WAN Reseller Model by Business Size
| Factor | Small Business Resellers | Medium-Sized Businesses | Enterprise-Level Resellers |
|---|---|---|---|
| Typical Profile | Independent IT consultants, local computer shops, startup digital service providers | Established MSPs, regional IT firms, telecom dealers | Nationwide IT providers, large enterprises with substantial customer bases |
| Recommended Model | Dealer (commission-based) | Premium dealer programmes or selective white-labelling | Wholesale / white-label |
| Key Advantages | Low barrier to entry; simplified operations; quick market entry; risk mitigation | Higher commissions; co-branding; direct customer relationships on selected services | Seamless integration into bundles; leverage existing infrastructure; maximised margins; full customer control |
| SD-WAN Opportunity | Refer SD-WAN leads to provider partners | Selectively white-label SD-WAN alongside connectivity | Fully managed SD-WAN as core service offering |
| Revenue Focus | Commission on referrals | Brand development and higher margins | SD-WAN as part of core offerings |
Value-Added Services for SD-WAN Resellers
Offering basic internet alone is rarely enough. SD-WAN resellers maximise ARPU by bundling value-added services alongside core connectivity.
| Service | Monthly Price Range | Revenue Impact | Ideal Customer |
|---|---|---|---|
| Cloud Voice / VoIP / Hosted PBX | £15–25 per user | Can double or triple broadband-only revenue | Small businesses paying ~£30/mo for broadband |
| Managed Wi-Fi / Mesh Networks | £10–15 per month | Recurring revenue with high margins | Larger offices, coverage issues |
| 4G/5G Failover via SD-WAN | £15–30 per month | Premium add-on; substantially increases ARPU | Retail (cloud EPOS), professional services, remote workers |
| Basic Cybersecurity Package | £10–15 per user/mo | Tiered pricing creates upsell path | SMEs requiring baseline protection |
| Premium Security / Managed SD-WAN | £25–40 per user/mo | Highest per-user add-on margin | BYOD policies, multi-site SD-WAN |
| SIP Trunking | Varies by provider | High-margin complement to broadband | Businesses with existing phone systems |
SD-WAN-Specific Value-Added Services
Services that rely on or are enhanced by SD-WAN technology.
| SD-WAN Service Component | Description | Reseller Benefit |
|---|---|---|
| Managed SD-WAN | Centrally managed WAN optimisation across multiple sites and links | Recurring managed service revenue; high customer stickiness |
| SD-WAN with 4G/5G Failover | Automatic failover to mobile backup via SD-WAN orchestration | Premium pricing (£15–30/mo); solves critical continuity need |
| SD-WAN + FWaaS | Integrated network security at the SD-WAN edge | Upsell from basic connectivity to managed security |
| SD-WAN + VPN | Secure branch and remote access via SD-WAN overlay | Essential for multi-site; drives enterprise contract values |
| SD-WAN + Content Filtering | Policy-based web filtering delivered via SD-WAN | Adds compliance and productivity features |
| Dual-WAN / Multi-Link SD-WAN | Load balancing across SoGEA, FTTP and 4G/5G links | Justifies higher monthly fees; reduces churn through reliability |
How to Become an SD-WAN Reseller in the UK
| Step | Action | Detail |
|---|---|---|
| 1 | Market Research | Understand the market, competitor strengths/weaknesses and your customer base. Decide whether to focus on small businesses, enterprises or residential. Consider geographic focus areas where you have existing relationships. |
| 2 | Choose a Model | Dealer/Commission Model: quick start, minimal investment. Wholesale/White-Label: higher margins but requires investment in operations and customer support. |
| 3 | Select a Partner | Dealer: BT Business, Vodafone or TalkTalk. Wholesale: evaluate network coverage, service portfolio (FTTC, FTTP, leased lines, SoGEA, SD-WAN), wholesale pricing, contract terms and portal/API capabilities. |
| 4 | Set Up Operations | Implement billing for recurring fees, usage tracking and payment processing. Define support model: hours, ticket management, escalation, knowledge base, SLAs. Integrate provider portals/APIs. |
| 5 | Legal Compliance | Ofcom CP registration (recommended for wholesale). CP ID with Openreach. Consumer Rights Act, Distance Selling Regulations. ASA guidelines on speed claims. GDPR-compliant processes. |
| 6 | Package & Price | Tiered packages: basic broadband, high-speed fibre, premium with SLAs, SD-WAN bundles. Contract lengths (12, 24, 36 months), early termination policies, uptime guarantees. |
| 7 | Marketing | Convert existing customers. Create case studies and digital content highlighting your SD-WAN value proposition and bundled services. |
| 8 | Scale & Grow | Deliver exceptional service for retention and word-of-mouth. Expand SD-WAN and value-added portfolio as capabilities grow. |
UK Regulatory Requirements for SD-WAN and Broadband Resellers
| Requirement | Detail |
|---|---|
| Ofcom CP Registration | Not mandatory for all resellers but beneficial for wholesale operations. Includes obtaining a CP ID with Openreach. |
| Consumer Rights Act | Governs service contracts; resellers must comply with consumer protection laws. |
| Distance Selling Regulations | Applies to services sold remotely; customers have specific cancellation rights. |
| ASA Guidelines | UK Advertising Standards Authority guidelines, particularly regarding broadband speed claims. |
| GDPR Compliance | Privacy policies, data security measures, consent management for all customer data. |
| Service Contracts | Must be fair, transparent and UK-regulation compliant. Professional legal review recommended. |
Best UK Wholesale Providers for SD-WAN Resellers (2025)
Compare all 10 major UK wholesale providers that SD-WAN resellers can partner with.
| Provider | Key Services | SD-WAN Relevance | Min. Entry | Reseller Tiers |
|---|---|---|---|---|
| Virgin Media Business | DOCSIS 3.1, FTTP (2 Gbps), leased lines (100 Gbps), dark fibre, VoIP, SIP, mobile | Own infrastructure; high-capacity SD-WAN underlay | Approved: lower. Platinum: >£100k/yr | Approved, Gold, Platinum |
| BT Wholesale | ADSL, FTTC, FTTP, SoGEA, G.fast, Ethernet (10 Gbps), IP-VPN, voice, SIP, Teams | IP-VPN + multi-site complements SD-WAN; largest UK footprint | >£250k/yr (direct). Via aggregators for smaller | Partner, Premium, Elite |
| TalkTalk / PXC | ADSL, FTTC, FTTP, Ethernet, leased lines, voice, SIP | Cost-effective underlay; 95%+ UK coverage | Accessible; flexible terms | Tiered discounts |
| Sky Wholesale | ADSL, FTTC, FTTP (SLAs), SIP, mobile backup, enterprise Wi-Fi | Mobile backup supports SD-WAN failover; 96% UK coverage | Mid-range commitments | Commission + wholesale |
| Starlink (SpaceX) | LEO satellite (100–300 Mbps), business SLA, mobile/maritime | SD-WAN failover for rural/remote with no terrestrial | Flexible; hardware + subscription | Retailer, Commercial Reseller |
| Provider | Key Services | SD-WAN Relevance | Min. Entry | Reseller Tiers |
|---|---|---|---|---|
| Zen Internet | ADSL, FTTC, G.fast, FTTP, Ethernet (10 Gbps), MPLS IP-VPN, IaaS, BaaS, DRaaS, VoIP, SIP | MPLS IP-VPN ideal for SD-WAN overlay; quality SLAs | No minimum spend or CP status | Referral + wholesale |
| Gamma Telecom | ADSL, FTTC, FTTP, Ethernet, SIP, hosted voice, mobile, SD-WAN solutions | Explicitly offers SD-WAN in portfolio; UK’s leading SIP provider | Accessible; 3-year agreements | Distributor, Dealer, Wholesale |
| Daisy / DWS | ADSL, FTTC, FTTP, Ethernet, VoIP, SIP, mobile, cloud, Microsoft, IoT, security | Consolidated multi-provider platform; security complements SD-WAN | Low barriers | Dealer + wholesale |
| CityFibre | Business FTTP (160 Mbps & 1 Gbps symmetric), Ethernet (10 Gbps, 100% SLA), dark fibre | Symmetric gigabit FTTP; ideal high-performance SD-WAN underlay | Tiered volume; smaller via aggregators | White-label only |
| KCOM | Fibre leased lines (100% SLA), FTTP, DIA, SIP, hosted voice, cloud, IoT | Uncontended fibre; strong regional SD-WAN underlay | Competitive entry; certification required | Referral + wholesale |
All Providers: Commercial Terms and SD-WAN Reseller Fit
| Provider | Commercial Model | Contract Terms | Ideal SD-WAN Reseller Profile |
|---|---|---|---|
| Virgin Media Business | Tiered commission; UltimateFlex; quarterly reviews | Adaptable; margins vary by service + volume | Established resellers; MSPs needing mobile + voice; urban focus |
| BT Wholesale | Points-based tiers; aggregator route for smaller | Often >3 years; volume-based | Large resellers; nationwide; white-label on BT infrastructure |
| TalkTalk / PXC | Tiered discounts; monthly rolling available | Flexible; framework agreements | Mid-sized IT providers; cost-focused SME resellers |
| Sky Wholesale | Commission + wholesale; performance bonuses | 12–36 months; premium positioning | SME IT providers; hospitality/retail; regional operators |
| Starlink | Subscription + volume discounts | 12–24 months; upfront equipment | Rural IT; backup specialists; agriculture, energy, construction |
| Zen Internet | Consumption or reserved; quality incentives | No minimum; no CP registration | Quality-focused; regional MSPs; personalised relationship |
| Gamma Telecom | Tiered by volume + service; migration incentives | 3-year standard; quarterly KPIs | All-round telecom brokers; voice + SD-WAN + UCaaS bundlers |
| Daisy / DWS | Low entry; dealer + wholesale; consolidated billing | Flexible; standard wholesale | Smaller resellers; operational simplification seekers |
| CityFibre | Volume discounts; investment protection; no minimums on some | Long-term focus; flexible | Larger resellers; geographic specialists; symmetric fibre |
| KCOM | Regional models; volume-tiered; referral + wholesale | Competitive entry; growth rewards | Hull/East Yorkshire partners; regional specialists |
SD-WAN Reseller Partner Profiles
In-depth data points for each of the 10 UK wholesale providers.
Virgin Media Business
Virgin Media Business represents the B2B division of Virgin Media O2, offering an extensive portfolio of connectivity solutions across the UK. Since its rebranding from ntlBusiness in February 2010, Virgin Media Business has positioned itself by launching the Big Red Internet, a specialised leased line service providing unrestricted bandwidth to business clients.
| Data Point | Detail |
|---|---|
| Primary broadband technology | DOCSIS 3.1 cable; expanding FTTP (up to 2 Gbps) |
| Leased line capacity | Ethernet up to 10 Gbps; NHCS up to 100 Gbps |
| Wholesale services | Dark fibre, Ethernet, resell leased lines |
| Data centre connectivity | 160+ UK data centres; includes Equinix Ma5 (Manchester) |
| Openreach dependency | Low in own-network areas; uses Openreach for gaps |
| Voice services | Hosted VoIP, SIP trunking (fixed + mobile integration) |
| Partner tiers | Approved, Gold, Platinum |
| Platinum tier threshold | Annual commitment exceeding £100,000 |
| White-label options | Available: service rebranding + customisable billing |
| Partner support | 24/7 dedicated partner desk; certification; pre-sales support |
| Commercial flexibility | UltimateFlex: anytime cancellation, zero installation charges |
| SD-WAN reseller relevance | Own infrastructure ideal as high-capacity SD-WAN underlay |
| Ideal SD-WAN reseller | Established telecom resellers; MSPs seeking mobile + voice; urban areas |
BT Wholesale
BT Wholesale provides extensive network infrastructure and communication services to resellers throughout the UK. BT Wholesale has been essential in developing the UK’s broadband landscape through IPstream, WBC, and native FTTP capabilities.
| Data Point | Detail |
|---|---|
| Broadband portfolio | ADSL, FTTC, FTTP, SoGEA, G.fast |
| FTTP coverage (early 2025) | Approximately 9.5 million premises |
| Ethernet capacity | Dedicated bandwidth up to 10 Gbps |
| Enterprise networking | IP-VPN for multi-site deployments |
| Cloud/UC services | Microsoft Teams integration; unified communications |
| Partner programme | Partner Plus: Partner, Premium, Elite tiers |
| Minimum spend (direct) | Often exceeds £250,000 annually |
| Contract duration | Commonly exceeding 3 years |
| Alternative access | Via aggregators for smaller resellers |
| Training | Technical academy; certification pathways; annual conference |
| SD-WAN reseller relevance | IP-VPN + multi-site solutions complement SD-WAN; largest UK footprint |
| Ideal SD-WAN reseller | Established resellers; nationwide providers; larger MSPs |
TalkTalk Business / PXC
TalkTalk Business operates its own core network with 95%+ UK population coverage. TalkTalk Wholesale Services and Virtual1 merged under PlatformX Communications (PXC) in March 2024, creating the UK’s largest independent wholesale telecoms platform. Over 800 active resellers.
| Data Point | Detail |
|---|---|
| UK population coverage | More than 95% |
| Active reseller count | Over 800 |
| Services | ADSL, FTTC, FTTP (expanding), Ethernet, leased lines, voice, SIP |
| Brand restructure | PlatformX Communications (PXC), March 2024 |
| Partner portal | Award-winning Partner Hub; real-time management; API integration |
| White-label options | Available: billing and customer service |
| Contract flexibility | Monthly rolling contracts available; tiered volume discounts |
| SD-WAN reseller relevance | Cost-effective broadband underlay; 95%+ coverage; flexible entry |
| Ideal SD-WAN reseller | Mid-sized IT providers; cost-focused SME resellers |
Sky Wholesale
Sky Wholesale leverages extensive national network infrastructure with approximately 96% UK business postcode coverage. Infrastructure investments include a 1 Gbps Ethernet service launched in 2018 through partnership with SSE Enterprise Telecoms.
| Data Point | Detail |
|---|---|
| UK business postcode coverage | Approximately 96% |
| Services | ADSL, FTTC, FTTP (business-grade with SLAs), SIP, mobile backup, enterprise Wi-Fi |
| White-label options | Limited; primarily referral partnerships |
| Contract terms | 12–36 months |
| Pricing positioning | Mid-range; premium quality over budget |
| Specialist offering | Entertainment packages for hospitality (e.g. UK pubs) |
| SD-WAN reseller relevance | Mobile backup supports SD-WAN failover; enterprise Wi-Fi + security |
| Ideal SD-WAN reseller | SME IT providers; hospitality/retail; mid-sized regional operators |
Starlink (SpaceX)
Starlink offers global broadband connectivity via LEO satellites, independent of terrestrial networks. The UK reseller programme was formalised in 2024. Speeds range from 100–300 Mbps download and 10–30 Mbps upload. In 2024, Starlink began offering direct cell phone connectivity.
| Data Point | Detail |
|---|---|
| Technology | Low Earth Orbit (LEO) satellite; independent of terrestrial networks |
| Download speeds | 100–300 Mbps |
| Upload speeds | 10–30 Mbps |
| Reseller models | Authorised Retailer and Authorised Commercial Reseller |
| White-label options | Not available |
| Contract terms | 12–24 months; upfront equipment payment |
| Unique capability | Direct cell phone connectivity (2024); no additional hardware needed |
| SD-WAN reseller relevance | Unique failover/backup for SD-WAN where no terrestrial broadband exists |
| Ideal SD-WAN reseller | Rural IT; backup specialists; agriculture, energy, construction, maritime |
Zen Internet
Zen Internet is known for reliability and customer service, offering broadband, network and cloud solutions via their own independent network. Their upcoming Fibre Hub platform (2025) promises to make the full fibre footprint accessible to partners through a single relationship.
| Data Point | Detail |
|---|---|
| Services | ADSL, FTTC, G.fast, FTTP, Ethernet (10 Gbps), MPLS IP-VPN, IaaS, BaaS, DRaaS, VoIP, SIP |
| Network partners | Openreach + AltNets (CityFibre, Trooli) |
| Upcoming platform | Fibre Hub (2025): full fibre footprint via single relationship |
| White-label options | Managed Wholesale and Layer 2 interconnection |
| Minimum spend | No significant minimum spend required |
| Incentive focus | Quality-based (retention), not purely volume-driven |
| SD-WAN reseller relevance | MPLS IP-VPN ideal for SD-WAN overlay; cloud services complement managed SD-WAN |
| Ideal SD-WAN reseller | Quality-focused providers; regional MSPs; personalised relationship |
Gamma Telecom
Gamma Telecom has been a leading provider of voice, data and unified communications since 2001. With its own national fibre network, Gamma is the UK’s leading SIP provider. Notably, Gamma explicitly includes SD-WAN solutions in their partner portfolio.
| Data Point | Detail |
|---|---|
| Services | ADSL, FTTC, FTTP, Ethernet, SIP, hosted voice, mobile, SD-WAN solutions |
| SD-WAN offering | Explicitly included in Gamma’s partner portfolio |
| Partner tiers | Authorised Distributor, Dealer, Wholesale |
| White-label options | Available across voice and connectivity |
| Contract terms | 3-year agreements standard; moderate commitments |
| Training | Gamma Academy; workshops; Gammaverse; GX Frontiers |
| SD-WAN reseller relevance | One of the few providers explicitly offering SD-WAN; bundled with voice + UCaaS |
| Ideal SD-WAN reseller | All-round telecom brokers; MSPs; mid-market multi-site businesses |
Daisy Communications / DWS
Daisy Communications (part of the broader Daisy Group) provides business broadband, voice and IT solutions. Their wholesale division, Digital Wholesale Solutions (DWS), caters to channel partners with a consolidated multi-provider platform and recently expanded cybersecurity portfolio.
| Data Point | Detail |
|---|---|
| Services | ADSL, FTTC, FTTP, Ethernet, VoIP, SIP, mobile, cloud, Microsoft, IoT, managed security |
| Upstream partners | BT Wholesale, TalkTalk Business, other tier-one providers |
| Partner portal | Unified quoting, ordering, provisioning across multiple providers |
| White-label options | Available at low cost |
| Entry barriers | Relatively low; appealing to smaller resellers |
| Billing | Consolidated across multiple providers |
| SD-WAN reseller relevance | Consolidated platform simplifies supplier management; security complements SD-WAN |
| Ideal SD-WAN reseller | Smaller resellers; operational simplification seekers; one-stop-shop |
CityFibre
CityFibre specialises in the design, construction and operation of wholesale fibre networks, covering approximately 150 cities and towns and ~8 million premises. CityFibre enables ISPs and business providers to deliver ultra-fast broadband under their own brand (white-label only).
| Data Point | Detail |
|---|---|
| Network coverage | ~150 cities and towns; ~8 million premises |
| Business FTTP | Symmetrical: 160 Mbps and 1 Gbps options |
| Ethernet services | Up to 10 Gbps; 100% SLA; 5-hour return to service |
| Dark fibre | Available for technically capable partners |
| Reseller model | White-label only |
| Entry requirements | Tiered volume discounts; smaller partners via aggregators |
| SD-WAN reseller relevance | Symmetric gigabit FTTP with 100% SLA; ideal high-performance SD-WAN underlay |
| Ideal SD-WAN reseller | Larger telecom resellers; geographic specialists; symmetric fibre deployments |
KCOM
KCOM primarily serves Hull and East Yorkshire, with Hull becoming the first UK city to achieve 100% full fibre coverage. KCOM have been actively expanding their national wholesale services beyond the region.
| Data Point | Detail |
|---|---|
| Regional distinction | Hull: first UK city to achieve 100% full fibre coverage |
| Primary region | Hull and East Yorkshire; expanding nationally |
| Core services | Uncontended fibre leased lines (100% SLA), FTTP, DIA, SIP, hosted voice, cloud, IoT |
| Entry requirements | More competitive than larger nationals; technical certification required |
| Partner options | Referral and wholesale depending on capabilities |
| SD-WAN reseller relevance | Uncontended fibre with 100% SLA; strong regional SD-WAN underlay |
| Ideal SD-WAN reseller | Partners with Hull/East Yorkshire customer base; regional specialists |
SD-WAN Resellers: Decision Matrix
Identify which UK wholesale provider best matches your SD-WAN reseller requirements.
| If You Need… | Best Provider(s) | Why | SD-WAN Fit |
|---|---|---|---|
| Explicit SD-WAN in portfolio | Gamma Telecom | Only provider explicitly listing SD-WAN in partner portfolio | Direct SD-WAN resale |
| Lowest entry barrier | Daisy/DWS, Zen Internet | No significant minimum spend; low-cost white-label | SD-WAN startup or small reseller |
| Largest UK network footprint | BT Wholesale | 9.5m FTTP premises; nationwide Openreach access | Nationwide SD-WAN underlay |
| Own-infrastructure independence | Virgin Media, CityFibre | Reduced/zero Openreach dependency | High-performance SD-WAN underlay |
| Rural/remote SD-WAN failover | Starlink | LEO satellite; independent of terrestrial | SD-WAN backup where no other option exists |
| Cost-effective high coverage | TalkTalk / PXC | 95%+ UK; flexible, competitive pricing | Budget SD-WAN underlay |
| Symmetric gigabit fibre | CityFibre | 160 Mbps and 1 Gbps symmetric; 100% SLA | Premium SD-WAN underlay |
| Quality over price | Zen Internet, Sky | Retention-focused; premium positioning | Quality-sensitive SD-WAN customers |
| Hospitality/retail vertical | Sky Wholesale | Entertainment + enterprise Wi-Fi + mobile backup | Vertical SD-WAN solution |
| Regional Hull/Yorkshire | KCOM | 100% full fibre in Hull; uncontended leased lines | Regional SD-WAN deployment |
